Beauty is more than skin deep!

We were thrilled when Jennifer Grimm, owner and operator of LUX Beauty Boutique, invited us to capture both LUX’s second birthday party (in their High Street location) and its amazing fundraiser, Beauty & the Pleats benefiting Suit Yourself, a local non profit that provides low income women with clothing for their transition into the workforce.  Jennifer has been committed to supporting Edmonton’s local organizations and small businesses for more than 10 years, and these two events were evidence of that!

Before I met Jennifer, I have to admit that my “beauty” routine involved rubbing some soap on my face in the shower and throwing a solid base of chapstick on the lips and tada….done.  But after taking a Makeup 101 class, where I was introduced to the hows of make up and the amazing products LUX carries, I am now deeply in love with a product that straightens my hair in half the time, a mascara that thickens my eyelashes and doesn’t smudge, and a yummy body creme that smells like cake.  And all you have to do is say Clarisonic and I launch into a very uncharacteristic rant about how my skin has never been the same since!

Amazing store.  Amazing staff.  Amazing products.  If you haven’t been to LUX Beauty Boutique, you need to go and discover the amazing for yourself.  Find them at 12531-102 Avenue or online at


2 thoughts on “Beauty is more than skin deep!

  1. Looks like a fabulous day, and the images make it all look so fun! bright! cheery! colourful! Great job to Kux, and to GWYPF, kudos all around. I especially love the shot of Jenn, and the overall shop angle.

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